THE HIM+ STORY
By April 2025, it was already clear:
the men’s fragrance market was saturated with loud promises and short-lived results.
Sprays that disappeared by midday.
Scents that felt aggressive, synthetic, or forgettable.
Something was missing.
In New York, a city where presence matters, where first impressions are constant and close-range, a new idea began to take shape.
A quiet revolution in men’s perfumery — one that wouldn’t shout, but last.
That revolution was named HIM+.
Founded by visionary entrepreneurs Massimo Laline and Pierre Gasy, HIM+ emerged with a clear ambition: to redefine the codes of modern masculine scent.
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The First Chapter
May 2025
From the beginning, HIM+ stood apart.
Not by following trends, but by questioning them.
Why should scent disappear after a few hours?
Why should skincare and fragrance live in separate worlds?
Why should smelling exceptional come at the cost of comfort, confidence, or authenticity?
The answer became our first creation:
the first generation of the HIM+ Body Butter.
Designed to rival traditional perfumery at a fairer price point, it delivered something rare:
a rich, premium scent combined with deep hydration.
The vision was simple but radical:
Combine skincare and scent into one daily ritual so fragrance could anchor to the skin, adapt to clothing, and last far longer than a spray ever could.
It was good.
Very good.
But HIM+ was never built to settle for “very good.”
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The Pursuit of Excellence
July 2025
At HIM+, “good” is only the starting point.
We are driven by an unwavering pursuit of excellence and masculine authenticity.
Massimo, Pierre, and the HIM+ team entered an intense phase of research and development.
The mission was clear:
elevate what was already innovative into something exceptional.
Months of formulation work followed.
Dozens of iterations.
Countless tests.
And, most importantly, invaluable feedback from our earliest customers.
Every detail was challenged.
Texture. Absorption. Longevity.
Scent profile. Presence. Masculine depth.
From this process, something new began to emerge.
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The Masterpiece
Early 2026
With the arrival of 2026, HIM+ unveils its vision at full maturity:
the second generation HIM+ Body Butter.
This version represents the pinnacle of our philosophy.
A more refined texture, engineered for all-day wear.
Deeper, more masculine scent profiles, inspired by the world’s finest designer fragrances.
Advanced hydration that lasts throughout the day.
A scent designed to endure over eight hours, without aggression or overload.
Infused with a pheromone-inspired complex, crafted to enhance presence and confidence —
not as a gimmick, but as a subtle edge felt at close range.
Unlike traditional perfumes, HIM+ contains no alcohol, allowing it to naturally mask harsh odors, evolve with the skin, and remain smooth, refined, and intimate.
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More Than a Body Butter
This innovation is not just a product.
It is an invisible armor —
designed for men who want to feel in control of their image, their scent, and their presence.
HIM+ is built so every man can step into his day feeling confident, composed, and unmistakably himself.
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A New Standard
Since its revolutionary launch in early 2026, HIM+ has set new standards in men’s grooming.
We don’t follow trends.
We create them.
Every piece we release is treated as sacred —
the result of exceptional craftsmanship, meticulous attention to detail, and a deep understanding of what it means to be a man in the modern world.
HIM+ is more than a brand.
It is a movement.
A statement of masculine elegance, strength, and self-respect.
We are opening the door to a new era —
one where masculinity is celebrated in all its diversity, depth, and complexity.
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The Invitation
Join us.
Embrace your presence.
Your style.
Your individuality.
With HIM+, every day becomes an opportunity to redefine what it means to be a man.
Welcome to the HIM+ Revolution —
where perfection is no longer a distant ideal,
but a tangible reality, worn with pride.